Joomla! site syndication http://www.adtester.com/cx 2008-05-15T17:34:09+01:00 http://www.adtester.com/cx http://www.adtester.com/cx/images/M_images/joomla_rss.png text/html 2004-06-12T11:54:06+01:00 http://www.adtester.com/cx http://www.adtester.com/cx/content/view/1/ Adtester CX will track and analyze all your online ad campaigns to help you maximize your conversions while increasing your overall return on investment. Track.- Ordinary web logs and hit counters are not effective methods to determine if your marketing efforts are attracting the right people at the right time. You need a complete ad tracking system that monitors the response to your advertising campaigns, helping you build a reliable profile of your target prospects - where they can be found online, what they are looking for, and what motivates them to take action at your website. Test.- Successful marketers test everything they do so they can adapt to changes and trends in online consumer behavior. Marketing should be treated like a science. If you are serious about making money on the internet, it is absolutely crucial that you spend some time tracking and testing your efforts and refining your ad campaigns. You can almost always tell the difference between an amateur and an expert marketer by the amount of testing they do. Tweak.- Any test involves producing results. What you say and do in your campaign will result in potential buyers acting one way or the other. Since your goal is to generate sales, you let the prospective buyer's behavior tell you what you should say and do - to create the most effective sales process. Tweaking your sales message (however slight) based on action reporting can mean the difference between gaining a customer or losing the sale.